Actions that May Improve Your Rankings
Want to advertise your business better online? Examine these three web page design changes that could immediately enhance your search enginge rankings:
If you've got a 100% Flash website, consider changing it. Do not get me wrong, Flash is nice. The thing is that se's can't stand Flash ... at the very least not sites which are 100% Flash. Flash handles text differently when compared to a standard HTML page, so most se's have trouble properly indexing 100% Flash. Consider it ... when was the final time you did a Google search and the #1 ranked site you found was a Flash site?
If search engine ranking positions certainly are a goal, reconsider your 100% Flash site. Get one of these hybrid site instead. Make your pages HTML, or ASP based. Include great content, appropriate meta tags, anchor text, structured headings, and embed your cool Flash elements in to the page. It's likely you'll see dramatic improvements in your ratings.
If you've got a frame-based website, consider changing it. Se's have trouble properly indexing sites with frames. You ought not use frames, if you can find other alternatives.
People often use frames to show exactly the same header and navigation across their entire website for consistency. While consistency is good, this could be (and really should be) accomplished without needing frames. When you have a little site, it is possible to hard code the header and menu into each HTML page. Should you have a more substantial website, you may use an INCLUDE file to help keep your maintenance work down. Eliminate frames from your own website, include great content, appropriate meta tags, anchor text, and structured headings. It's likely you'll see dramatic improvements in your ratings.
If your house page text is embedded in a graphic, consider changing that design. Internet search engine spiders are hungry little varmints that consume text. If your text is embedded in a graphic, they can not read it plus they disappear completely hungry. That is bad for your ratings. Not sure how exactly to tell if your text is embedded in a graphic? Head to your online page and make an effort to highlight the written text (as if you would in short processor). When you can highlight it on the page, then it really is text (that is good). If you fail to highlight it on the page, then this is a graphic (that is bad ... at the very least from a internet search engine perspective).
If you minimize graphic embedded text on your own website and replace it with real keyword rich text, include great content, appropriate meta tags, anchor text, and structured headings, it's likely you'll see dramatic improvements in your ratings.