Pay Per Click (PPC) advertising is one of the most commonly used digital marketing channels. As the name suggests, advertisers are only billed once a internet user clicks on a specific advert.
PPC is commonly linked to Google Advertising, however as technology has evolved, so too have PPC opportunities. Today, PPC advertising is available not only through Google but also Facebook, Twitter, LinkedIn and Pinterest. Each platform provides access to a different type of customer so it’s well worth considering the use of more than just one of the platforms above for your PPC marketing activity.